Prachi Joshi
UI/UX Designer
Hi! I craft digital experiences that are user friendly and intuitive with holistic approach through collaboration and problem solving.
Role - Lead UI Designer
About - I led UI design for General Motors brands ACDelco and GM Genuine Parts merger into a new marketing website GMParts that focuses on parts and accessories for DIY enthusiasts. The main goal was to drive traffic to their e-commerce site. I collaborated with cross functional teams including strategy, UX and developers.
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CASE STUDY COMING SOON
GM PARTS WEBSITE REDESIGN
Role - Co-lead UI designer
About - I co-led the UI design for Chevrolet Performance Parts working closely with the strategy and UX team to ensure the new design is functional and user friendly. The goal was to make the user experience for parts shopping easier and intuitive for the end users mainly DIY enthusiasts in this case.
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View Case Study